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Maïson Vāu’s Bold Branding for ChiChi: Where Tarot and Body Positivity Meet

Maïson Vāu’s Bold Branding for ChiChi: Where Tarot and Body Positivity Meet

Less BlahBlah. More ChiChi.

The branding of ChiChi draws inspiration from spiritual knowledge such as Tarot and lyrics from my favorite songs, infusing the brand with a sense of body-positivity and exploration. The visual identity incorporates elements like hand-drawn illustrations of spiritual elements like “The Lovers”, the moon or the sun, stars, cats and snakes, evoking the spirit of the inner child. These design choices create a visually striking and cohesive brand image that extends from the signage to the packaging of their beauty products.

Redefine Beauty: Embrace yourself. Enjoy your body.

In a world where beauty trends come and go, there’s one thing that never goes out of style: sustainability. At ChiChi, we’re rewriting the beauty rulebook, daring to challenge norms and redefine what it means to be glamorous.

Are you ready to revolutionize the beauty industry? Introducing ChiChi, where sustainability meets luxury in the most captivating way possible.

Imagine a world where beauty is not just skin-deep, but also environmentally conscious. Gone are the days of sacrificing the planet for the sake of beauty. Our products are meticulously crafted with the finest sustainable ingredients, sourced from ethical suppliers who share our commitment to preserving the environment. From luxurious skincare essentials to high-performance cosmetics, each item in our collection is a testament to our dedication to sustainability without compromising on quality or efficacy.

But sustainability isn’t just about what’s on the inside—it’s about the entire experience. That’s why we’ve spared no expense in creating packaging that’s as stunning as it is eco-friendly. From sleek, minimalist designs to innovative, refillable containers, every detail has been meticulously curated to enhance your beauty ritual while minimizing our carbon footprint.

Join the movement. Dare to be different. Embrace your individuality with ChiChi, because being sustainable has never looked so glamorous.

CREDIT

  • Agency/Creative: Maïson Vāu
  • Article Title: Maïson Vāu’s Bold Branding for ChiChi: Where Tarot and Body Positivity Meet
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Non Published
  • Agency/Creative Country: Spain
  • Agency/Creative City: Palma
  • Market Region: Europe
  • Project Deliverables: Brand Identity, Creative Direction, Illustration, Logo Design, Product Design, Product Naming
  • Industry: Beauty/Cosmetics
  • Keywords: Creative direction, naming, branding, brand identity, brand strategy, brand design, tone of voice, brand guidelines, tone of voice, packaging design, sustainable packaging, conscious design,

  • Credits:
    Creative Director: Valentina Vāu

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