We assisted Jules Gautret in the strategic repositioning of its range of cognacs. From the relifting of its brand identity to that of its packaging, we have made the offer more dynamic and premium while respecting the codes of cognac. Two new references have been added to the classic range: Initiale and Prodige, both with metallic labels for greater presence. The packaging and cases have been created with sobriety and elegance. Modern and majestic, the JG monogram cuts through the label and becomes a strong identity attribute. As for the ring made of hot-golden paper material, it gives cachet and authenticity by playing on the imagination of cigar rings. Bold and innovative, the new graphic signature reflects the image of the House, combining its passion for exceptional spirits with its pioneering spirit.
Jules Gautret was born into a family of wine-estate owners who settled in Jonzac around 1780. The purchase of the Chateau de Jonzac by the Gautret family in 1818 marked the start of a promising future for this Charente bourgeois family.
At Jules Gautret, we attach great importance to quality control at every stage of our Cognac production process. VS Cognac: A smooth, perfectly balanced Cognac with a lovely colour, delicate bouquet and very pleasant taste. Prodige: A complex and rich Cognac with a wide range of fresh, round and woody aromas. VSOP Cognac: A perfectly balanced, subtle and elegant Cognac. Relatively light with a vibrant aftertaste. Initial: Authentic, rich and intense, Initial is the guarantee of a cognac whose finesse makes it a truly exceptional cognac. 10 ANS: A rich bouquet of nuts and licorice, woody aromas and fruity notes – all the flavours fuse to stimulate the senses.
- Agency/Creative: Maison Linea
- Article Title: Maison Linea Relift Jules Gautret Cognac Range
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: France
- Agency/Creative City: Paris
- Market Region: Europe
- Project Deliverables: Brand Identity, Graphic Design, Packaging Design
- Format: Bottle, Box
- Substrate: Glass, Pulp Carton, Pulp Paper
- Industry: Food/Beverage
- Keywords: Cognac, Spirits Valley, Spirits, Initiale, Prodige, Modern, Sobriety, elegance, Premiumness, Luxury
Designers: Linea Team