For this project, the client needed a high-end business card to enhance his store and convey a high-end image. Maison Cas Rare is a store (France / Orléans) of decoration and atmosphere which showcases art products, limited editions and crafts. The items sold are selected for their quality and originality. It was therefore necessary to create for him a representative medium. Letterpress is an artisanal technique that is still reserved for high-end projects. The visual impact is strong and the sensory effect is very useful to mark the spirits. We have selected a 600gr thick GMUND paper for its quality and aesthetics. By using matt gold ink, we were able to create a luxe effect without falling into the bling bling. The sacarabée refers to the style of the cabinets of curiosities which symbolizes the shop. The graphic treatment in the manner of engravings allows to have a very interesting rendering with the gold and black overlap. The end result is very satisfying because it brings out the values and the atmosphere of the store. Finally, the customer is very satisfied with the products and our services.
CREDIT
- Agency/Creative: Oeil pour Oeil
- Article Title: Maison Cas Rare Letterpress Business Card Design by Oeil pour Oeil
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: France
- Market Region: Europe
- Project Deliverables: Brand Strategy, Illustration
- Industry: Fashion
- Keywords: Letterpress, graphisme, brand identity, french know-how
