This is the origin story of Cottoncrumbs. The fire evokes its creation.
We are a product constructed from a desire to emboss our worth. You, me, and everyone out there.
We are postulated crowned as one of the most stressful cities to live in without remorse. But out there, simple people live beside a lake without the need for white noise but rather for nature’s lullaby.
Where’s our reward? For our daily fracas for survival not counting out our rigorous abidance.
Rest is undoubtedly the only break we have. A shutdown. of 6 hours minimally. Do we deserve an uninterrupted blemishless sleep?
Hell Yes! If not us, no other society does!
We deserve that staycay sleep every night! We deserve an insta worthy designed bedding every night, we deserve the softness from the heaven! We deserve side tables even if our homes are so darn small to have one!
When we went looking for a deserving nights rest, it came at a ridiculous cost that most of us weren’t able to afford. We got pissed.
We put our punching gloves on; Cottoncrumbs was born.
Unprecedented softness. A Luxe enclave. A Design masterclass.
Giving you, the best night henceforth simply because you Deserve it…..
Packaging Concept
It is built on the basis of comfort. As you can see from the first glance, you will feel comfortable when you see the sleeping couple on the bed, and then at the outskirts of the product, you see cotton to indicate that it is very comfortable as it is known the cotton itself.
From the inside, we see that they are already enjoying a good night, as if they are sleeping in the sky above the clouds and the moon above them as a view that invites comfort and surprise, and it was intended that the interior design becomes completely different from the exterior as a surprising element for the client.
CREDIT
- Agency/Creative: Ahmed AbdAllah
- Article Title: Mail Box Packaging Design for Cottoncrumbs
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Egypt
- Agency/Creative City: Cairo
- Market Region: Asia
- Project Deliverables: 2D Design, Art Direction, Graphic Design, Packaging Design
- Format: Box
- Substrate: Fabric
- Industry: Human Resources
- Keywords: Packaging, Productive, Progress, Target
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Credits:
Graphic designer: Ahmed AbdAllah