Rakeen is a multidisciplinary consultancy firm that provides collaborative design work in the field of architecture, interior design, and landscape; founded by architects specialized in the different fields of the built environment, opened back in 2019 between a team of professionals architects in (Germany, Saudi Arabia & Egypt,) intending to provide collaborative design work between Rakeen and other multidisciplinary consultancies. also, they offer a variety of architecture consulting services as well as construction solutions for the class-A & B audience.
The idea is to create a clean visual identity that reflects the spirit of the brand in a modern way. The aim was to merge their specialization and the name to create an impactful identity that can reflect modernity and elegance. To achieve that we worked on customisation of a logotype with sharp ends a put it in an abstract shape we imagine that shape is a building unit or building block the base of what they will be working on.
In a way, cutting edge but with a sense of sophistication. The chosen colors were neutral to reflect simplicity and creativity and we added navy blue as an accent color to reflect modernity and sharp yellow to reflect the creativity of their solutions.
CREDIT
- Agency/Creative: Mahmoud Mahroos
- Article Title: Mahmoud Mahroos Creates Rakeen Consulting Branding
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Egypt
- Agency/Creative City: Cairo
- Market Region: Global
- Project Deliverables: Architecture, Art Direction, Brand Design, Brand Identity, Branding
- Industry: Construction
- Keywords: Branding, architecture, consulting, Visual identity, architect ,modern, Interior design, design
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Credits:
Graphic Designer: Mahmoud Mahroos
