Faris:

The logo for “Faris”, a professional videographer, was designed to reflect a powerful fusion between art and technology. The concept centers around a bold and angular representation of the letter “F”, inspired by the form and structure of camera stabilization systems—conveying precision, balance, and technical mastery.

“FARIS” is more than just a name; it’s a brand built on capturing meaningful moments through a creative and focused lens. The logo visualizes this essence by combining a sharp, geometric icon with clean, modern typography—striking a balance between artistic expression and technological sophistication.

The result is a bold, memorable identity that positions FARIS as a videographer who brings clarity, creativity, and control to every frame.

Typography:

A modern, geometric font was chosen to reflect a bold, professional character, expressing the strength of the FARIS brand in the field of
videography.

The design relies on letters with beveled corners and strong lines that reflect mastery and precision, with a subtle rounded touch that adds visual balance.

This font style translates the brand’s vision: to combine art with technology, delivering powerful, modern visual content.

Color Palette:

Red
A vibrant color that symbolizes passion, strength, and energy. It reflects the photographer’s active spirit and enthusiasm for capturing decisive moments.
It also enhances the bold, artistic aspect of the logo, making the brand more eye-catching.

Black
Symbolizes professionalism, confidence, and stability. It is used to reinforce the logo’s strength and create a formal, modern feel for multiple uses.

White
An important contrasting element used to clearly highlight the logo, giving it visual balance and flexibility when blended against various backgrounds.