” JUS • Juice Up Saigon is a raw, cold-pressed juice company. Founded in Sep 2015 by three people sharing the same love for a healthy life, their journey starts from Saigon, one of the most busiest city in Southeast Asia. Juice Up Saigon offers a simple, delicious way to integrate plant-based health into a busy life because they believe that nutritious and delicious juices could be made practical and ready for everybody.

Our mission is researching and finding the right solution both in terms of visual identity as well as art direction to create an unique sustainable cold pressed juice brand in Vietnam. Since cold-pressed juice is a complete new product in Vietnam, JUS • Juice Up Saigon is the pioneer to break the barrier, therefore, the challenge is huge. Based on the concept of equilateral triangle of yoga that connects body — spirit — mind together, we created an unique equilateral triangle bottle shape.

JUS logo was design simple as it needs to be with organic curves and unbalanced weight-arms to create the natural visual identity for the brand due to its organic ingredients.

Icon system: Based on the natural ingredients including fruits and vegetables, we created an minimal system for JUS.”