Commissioned over 500 projects from residential to famous retail and F&B chains in Vietnam, KSOUL Studio is a rising architecture and interior practice, founded and led by Huỳnh Thế Nguyễn. His firm plays an important role to reshape modern Vietnam shopping streets into hustle and bustle, crowded ones with startups for youngsters.
The charm of this concept started from K in Ksoul, which stands for kinetic. We created a system echoing the flexibility of interior setup and inspired by geometric shapes of drawing plans. While maintaining minimalism within the system, we manage to show how playful and responsive across applications this can be. Adapting into custom K’s arms, it turned the logo into a characterful contemporary dynamic symbol rather than a solid one.
Contrasting with dynamic geometric graphics, a custom grid system was designed to maintain the root idea and create a meticulous fitting layout for every facet of the brand. Moving away from the usual Vietnam architectural corporate vibe visual system, this combination expresses minimal monochromatic aesthetic while showing the possibility of adapting for various nuances of future projects and collaboration.
CREDIT
- Agency/Creative: M — N Associates
- Article Title: M — N Associates Design Ksoul Studio Branding for Architecture and Interior Practice
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Vietnam
- Market Region: Asia
- Project Deliverables: Brand Architecture, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Refinement, Brand Strategy, Branding, Graphic Design, Identity System, Photography, Product Architecture, Research, Structural Design
- Industry: Construction
- Keywords: ksoul studio, branding, visual identity, architecture, yellow, retail, vietnam, saigon, ho chi minh city, interior, furniture, logo, modular, responsive
