Lushy Dish is a platform with original culinary content created by professionals and food lovers. It’s also a community created by industry members that brings together people with a passion for: the best products, great cuisine and unique flavors from almost all corners of the world. It also allows you to share this positive food energy with a wide audience through platforms such as YouTube, Instagram and TikTok.

The visual identity concept for the Lushy Dish brand was inspired by 1970s typography and the street style of colorful stickers alluding to street food culture. Our task was to create a brand that captures the positive energy of Lushy Dish community members. It wants to talk about cuisine in a joyful, creative and bold way. It is not puffed up and serious, but rather (like its creators) plays with the form and content it creates and shares with its audience. Lushy Dish is a brand from food crazies, for food crazies, with no room for boredom or cliché.

The brand’s color scheme is cheerful and light – pastel shades of yellow, green, powder pink and blue, which introduce a contrast between the meaty typography and equally strong images of dishes, cooks or products. The Hegante and Degular fonts are a perfectly complementary lettering duo, allowing the design of both digital and analog materials to offer a wealth of creative possibilities. Complementing the Lushy Dish communication system is thematic iconography. Perfectly suitable for animated formats, gifs, functioning well in the form of posts or short animations (intros or b-rolls in videos).