Due to the COVID-19 epidemic, I hope that the vision of the Moon Festival gift box this year can bring warmth, hope and vitality to consumers and give each other best wishes at this time of family and friends reunion.
Taking “gift of nature” as the whole visual concept, it is a lively gift from nut forest. With the illustration of coffee fruits, nuts, herbs and flowers, it deepens the brand’s fresh and natural brand identity.
Roasted by a team of professional bean roasters, the beans have a strong, nutty flavour and a sweet, creamy caramel flavour. Stick to nuts roasted at low temperatures to retain the nutrition of each nut and enjoy the pure fullness of each nut. This year’s Moon Festival, let’s taste a gift from nature.
CREDIT
- Agency/Creative: Lung-Hao Chiang
- Article Title: Lung-Hao Chiang Creates Brand Identity and Packaging Design for Cama Café’s Moon Festival Gift Pack
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Taiwan
- Market Region: Asia
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Creation, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Photography, Product Architecture, Product Naming, Research, Retail Brand Design, Tone of Voice
- Format: Bag, Box, Flow-Pack, Jar
- Substrate: Glass Jar, Plastic, Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
