Following the direction of our rebranding for Bread Factory, we designed the environmental graphics and the wayfinding signs for the brand’s next generation store in Maroussi, Athens. Working closely with the project’s architectural team, we focused on the accentuation of the points of interest that can be found on the store’s interior. For that reason, we created text messages and illustrations that are visually and practically materializing the distinctiveness of the space, as well as facilitating the constant flow of movement inside of it.
CREDIT
- Agency/Creative: Luminous Design Group
- Article Title: Luminous Design Group Creates Signage for New Bread Factory Store
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Greece
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Identity, Brand Redesign, Brand World, Branding
- Industry: Food/Beverage
- Keywords: Branding, Signage, Branding Design
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
