During 2018, we were asked by the coordinators to design the visual identity for the 8th edition of Digitized – the biggest annual meeting place of a community interconnected with the digital media in Southeast Europe. The interactivity of analog and digital and the productive dialogue between these realities was the inspiration that led us to the key visual. Its birth came through a recurrent process of converting from digital to analog, analog to digital, and then again from digital to analog, bringing along the signs of the alternation of states.
CREDIT
- Agency/Creative: Luminous Design Group
- Article Title: Luminous Design Group Created the Visual Identity for Digitized ’18
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Greece
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand World, Branding, Graphic Design
- Industry: Information
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
