Ginger-Olive is a boutique brand marketing agency specialising in the inclusive sports sector and motorsports. Founded and led by women, the agency is driven by a belief in the power of sport to inspire, connect, and uplift moments that matter. Named after the founder’s two daughters, the brand draws inspiration from Ginger and Olive’s unique personalities. Each font we selected brings its own character to reflect this: one is bold and modern, capturing a sense of power and confidence, while the other is refined and a touch mysterious, adding layers of depth and intrigue—much like the spirit of the agency itself.

The colour palette, meanwhile, is vibrant yet sophisticated. It combines hues that echo Ginger-Olive’s commitment to inclusivity and empowerment within women’s sports and motorsports. Every shade was chosen to balance energy with clarity, ensuring the brand feels as welcoming as it is impactful. The result is a visual identity that’s clean, structured, and engaging, yet with enough edge to invite curiosity and exploration. It’s a brand that feels bold and approachable, grounded in purpose but with room for inspiration and discovery.

Our goal was to create a brand identity that feels as dynamic and purposeful as the work Ginger-Olive does—elevating impactful moments and creating meaningful connections in sports marketing. From type to colour, every detail was designed to bring out a sense of authenticity and storytelling, helping Ginger-Olive build lasting partnerships and celebrate the diverse narratives that make sports so powerful.