The project aimed to develop a comprehensive brand identity in line with the given brief, encompassing logo design, look&feel, BID Book, executive summary, and digital assets. Focused on advancing women’s football, the initiative aimed to challenge prejudices and promote equality. The logo, symbolizing equality, nature, and sustainability, features organic shapes resembling water flow forming a “B” for Brazil, with curves suggesting a footballer performing a “keepie-uppie” move. Blue symbolizes purity and green denotes nature and sustainability, reflecting the tournament’s environmental commitment. Modern typography complements the organic symbol, resulting in a memorable visual identity. The design underscores the essence of Brazilian women’s football, emphasizing its role in gender equality and the broader societal importance of sports. The brand identity celebrates both Brazil and women, encapsulating their significance in the project’s mission. This concerted effort in crafting a visually appealing and meaningful brand identity is integral to the success and impact of the project, ensuring it resonates with its target audience and effectively communicates its message of empowerment and equality in women’s football. Through meticulous attention to detail and thoughtful design choices, the brand identity encapsulates the spirit and values of Brazilian women’s football, reinforcing its position as a symbol of strength, resilience, and progress in the face of adversity. By leveraging the power of branding and visual communication, the project aims to elevate the visibility and recognition of women’s football in Brazil and beyond, fostering a culture of inclusivity, diversity, and empowerment within the sport and society at large.