Lugar Nefertiti is an Egyptian luxury furniture brand that combines exquisite craftsmanship with unique designs inspired by Egypt’s rich heritage. The brand offers premium furniture pieces that seamlessly blend elegance and comfort, with meticulous attention to detail. Each piece is a true masterpiece, adding a touch of sophistication and refinement to any space.
Logo Concept: Elegance in Simplicity
The Lugar Nefertiti logo embodies the essence of the brand with a smart yet simple design that exudes both luxury and authenticity. The letters N and F are creatively connected in a seamless and intelligent way, symbolizing the harmony between tradition and modernity, craftsmanship and innovation. A serif font was chosen to enhance the sense of sophistication and timeless elegance, reflecting the brand’s balance between classic luxury and contemporary design.
A Rich and Elegant Color Palette
The brand’s identity is reinforced by a carefully selected color palette:
Dark brown represents warmth, richness, and the timeless appeal of luxury furniture.
Deep olive green reflects heritage and exclusivity, evoking a sense of refinement and regal aesthetics.
Beige, used for the logo, symbolizes purity and understated elegance, providing a perfect balance within the brand’s visual identity.
Design & Quality: An Unparalleled Experience
Lugar Nefertiti is committed to delivering an exceptional experience to its customers by using the finest wood and premium materials to ensure durability and long-lasting beauty. The designs are inspired by ancient Egyptian art yet infused with modern aesthetics, catering to refined tastes.
In essence, Lugar Nefertiti is more than just a furniture brand—it is a unique experience that blends beauty, quality, and cultural heritage, making it the ultimate choice for those who appreciate luxury and timeless elegance.
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CREDIT
- Agency/Creative: Ibrahim El AwamI
- Article Title: Lugar Nefertiti: A Blend of Heritage and Luxury in Furniture by Ibrahim El AwamI
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Egypt
- Agency/Creative City: Cairo
- Market Region: Africa
- Project Deliverables: Brand Identity
- Industry: Manufacturing
- Keywords: brand identity,Furniture branding,brand design
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Credits:
Brand Designer: Ibrahim El Awami