Concept design ideas!
Helen’s cookie packaging design was developed with a strategic orientation targeting the Lao market, combining indigenous cultural elements and modern design style, creating a deep connection with consumers. Images of famous landmarks such as Luang Prabang Ancient Capital, Kuang Si Waterfall, That Luong Tower, Buddha Park, elephants,… are integrated into a harmonious Artwork. The design not only honors cultural beauty but also brings a sense of closeness and familiarity.

The center of the packaging is the image of cookies and natural ingredients, arranged in a sophisticated space to stimulate the taste buds and increase visual appeal. This way of presentation not only highlights the quality of the product but also conveys the message of pure natural ingredients, bringing peace of mind to consumers.

The main color tones of the packaging are Berry Purple and Gold, two contrasting but complementary colors to create an overall look that is both sophisticated, luxurious, youthful and modern. If Berry Purple represents attraction and creativity, Gold represents high-end quality and sustainable value, helping the product stand out on the shelves.

The highlight of the design is the pink label, with the YOCHI brand, expressing the desire to become a memorable and beloved brand. At the same time, this brand carries a message of happiness, a core value that Helen wants to convey through each cookie. The combination of images, colors and symbolic meanings not only makes the packaging impressive but also shows the spirit of indigenous culture, bringing a product that is not only delicious but also rich in emotions!