For such a special date, we have developed an exclusive line that combines the desire for chocolate with the rhythm of a light and healthy life. Sophistication, elegance and extreme quality, from product to packaging.
The brand has built a premium positioning. Therefore, when launching an exclusive line for Easter 2020, we brought the irresistible flavor of Luckau chocolates, with great elegance in their communication and packaging.
Focused on a select public and marketed only at a specific time of year, this project was born based on the exaggeration of chocolate and the minimalism of art. With all the details in mind, we deliver an unforgettable experience to the consumer.
CREDIT
- Agency/Creative: Barbara Design Studio
- Article Title: Luckau Finest Chocolate: Black and White Line
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Strategy, Packaging Design
- Format: Box
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
