LAVIE is a brand of agricultural spray adjuvants located in the city of Coronel Freitas/SC. For the creation of the brand, the first step was an analysis of the adjuvant market. Today, the segment is lacking in visual identity, this feature allows Lavie to stand out and create an innovative concept with its product. The brand’s DNA was defined as: loving yourself, origin, lifestyle, presence and charming. Following these characteristics, the brand was developed with a focus on aesthetics. The typography with curves, refers to the organic forms present in the plants while the colors convey a “premium” image of the products, creating a direct communication with consumers who seek a high lifestyle.
CREDIT
- Agency/Creative: Lucas Matheus
- Article Title: Lucas Matheus Creates a New Brand and Packaging Identity for Lavie
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Architecture, Brand Experience, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Graphic Design, Packaging Design, Product Architecture, Product Naming, Research, Tone of Voice
- Industry: Agriculture
- Keywords: agricultural, adjuvant, plant, leaf, packaging, gradient
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
