Lotus is considered as Vietnam national flower. To the Vietnamese, lotus is known as an exquisite flower, symbolizes the purity, serenity, commitment and optimism of the future as it is the flower which grows in muddy water and rises above the surface to bloom with remarkable beauty. Deep in the Mekong Delta of Vietnam these lotus blossoms are hand-picked at their peak to capture maximal aromatics.
The Lotus Tea product packaging aims to showcase the beauty and cultural significance of Vietnam’s national flower while capturing the essence of the country’s rich heritage.
The packaging’s exterior features a beautiful illustration of a serene lotus pond, highlighting the beauty of Vietnam’s natural landscapes. The outer box comes with a carrier, assembles a flower pot, giving the customer an experience of carrying a flower pot home when purchase our tea product. The packaging inside is uniquely shaped like a lotus flower, which symbolizes purity, enlightenment, and resilience in Vietnamese culture. This design not only adds to the visual appeal of the product but also conveys a powerful message about the cultural values and traditions of Vietnam.
Through its lotus flower shape, practical design elements, and traditional illustration, the Lotus Tea product packaging firmly showcases the symbol of strong-willed and resilient spirit of Vietnamese people. This packaging is an representation of Vietnam’s cultural values, making it an ideal choice for tea lovers who appreciate the beauty and authenticity of Vietnamese culture
- Agency/Creative: Le Hong Anh
- Article Title: Lotus Blossom Tea Student Packaging Concept
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: The One Academy
- Market Region: Asia
- Project Deliverables: Art Direction, Packaging Design
- Format: Bag
- Substrate: Pulp Paper
- Industry: Food/Beverage
- Keywords: Aesthetics Warmth Cultural
Lecturer: Deanie Cham