In celebration of Earth Day, Biolage reinvented the design of their Color Last Shampoo & Conditioner. For the new packaging, they utilized hybrid bottles made of 100% recycled cardboard and plastic. This packaging is shower-safe and uses 40% less plastic compared to their standard Biolage bottles, with a vegan and Paraben free formula that’s better for your hair and the environment. They utilized an outer shell made of paper to protect the thinner plastic bottle, allowing them to use even less plastic than their typical bottles of shampoo and conditioner.
The team at Biolage also commissioned Brazilian illustrator Bárbara Malagoli to create a beautiful packaging illustration for the project, depicting a dreamy scene celebrating Mother Earth. Bárbara Malagoli is an illustrator and visual artist based in London. She has worked on a wide range of projects, as an illustrator, graphic designer, and creative director. Her work is all about compositions, shapes, vibrant textures, and bold colors. Her clients include Facebook, McDonalds, Google, Campari, and many others. Her art is full of symbols that tell stories of strength, empowerment, & pride – all themes Biolage values and wanted depicted in their Earth Day bottle design. To bring even more attention to the campaign, Biolage’s team interviewed Bárbara for their social media to highlight her connection to the project and her love of Mother Nature.
This beautiful collaboration was available for a limited time throughout the United States during the month of April.
- Agency/Creative: Bárbara Malagoli
- Article Title: L’Oreal Biolage 2022 Earth Day Packaging
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: London
- Market Region: North America
- Project Deliverables: Illustration
- Format: Bottle
- Substrate: Plastic
- Industry: Retail
- Keywords: Shampoo, Conditioner, Recycled, Earth Day
Illustrator: Bárbara Malagoli