A true-to-the-market trend fashion brand offering quality statement pieces that a woman can wear both as casual and professional attire. Each piece is handcrafted by the best tailors to evoke a sense of confidence and comfort in the wearer….

Apparels that are a series of essential “looks” for every page of a person’s “book” of life….

The primary palette of Look Book has two main sets of components – Black, White and Rose Gold. The Black and White combo is meant to give a clean, bold, and essential look. While the Rose Gold as a toned-down combination will evoke the sensation of effortless luxury and elegance….

For Look Book’s visual identity of brand stationery, we designed business cards, a letterhead, an invoice and two envelopes. We maintained the Black and White theme in the stationery design. And we used two variations of the logo lockups while maintaining the brand typography….

For the packaging designs we kept black as the primary background for most elements. We took advantage of the different logo lockups we had designed especially for the apparel labels. And we focused on impressive elegant print treatments expressing more with less. Printing techniques like UV and foil emboss evoked the effortless luxury and elegance of Look Book. The goal is to make the unboxing experience as pleasing as wearing the luxury clothes themselves….

The brand packaging we designed for Look Book included elements like apparel labels, stickers, tapes, hang tags, eCommerce delivery bags, paper-based shopping bags, paper-based magnetic boxes and thank-you cards….

Social Media is a very integral part of anything today. And fashion brands have no excuse for not being on social media. Since fashion is a very visual thing, we focused on Instagram. We started with the social media branding like the avatar, templates highlights etc. Then we went on to design and publish the promotional static and carousel posts. Tons of them in fact. We also focused on posts collaborating with models to build a community around Look Book….

Our branding projects always come with a brand guide. A brand guide includes all the information and instructions for using and printing the brand identity system and packaging designs. This gives the client a manual to make minor changes or copies without our extensive help. This helps them maximize the potential of our designs….