Snow Group, a pioneer in the spa industry, enlisted the branding and design agency Lonsdale to redefine the new positioning of its brand Cinq Mondes and entrusted them with the creation of a new packaging.

As part of Cinq Mondes’s upscale transformation and modernization, Lonsdale reimagined the brand’s positioning, visual identity and packaging design, built around the concept of the “Power of World Rituals”. The objective was to express the balance between the sensory richness of global beauty rituals and the expertise needed to stand out in the category.

The work on the brand identity draws inspiration from the refined codes of luxury, with the goal of positioning Cinq Mondes as a leader in the international market.

Much more holistic, less functional, and no longer focused solely on ingredients, the new design highlights the brand’s expertise and the benefits of the finest beauty rituals around the world, combined with French cosmetic know-how.

Cinq Mondes’s historical color palette has evolved to bring new energy to the brand portfolio, differentiate each ritual, and make navigating the product lines easier. On the packaging, the ingredients are highlighted through multiple levels of embossing, while textured paper and beechwood caps emphasize the brand’s sensory appeal. With more sustainable digital printing and eco-friendly packaging featuring FSC-certified carboard in optimized dimensions, the new packaging embodies the principals of eco-beauty.

This new approach is already visible in the “Riche de Jeunesse®” range, now available online and in Cinq Mondes spas in 35 countries.

About Lonsdale: Lonsdale is an independent agency with 260 employees, specializing in branding and design, with offices in Paris, New York, and Singapore. Led by Frédéric Messian, its clients include Renault, Sodexo, Henkel, Rexel, and L’Oréal.