Clevernutra offers an innovative dietary supplement that melts on the tongue, made from fruits, without sugar or additives, and with clinically tested active ingredients.
The dietary supplements market is driven by a multitude of players, ranging from important and historical references supported by major laboratories to a myriad of digitally native vertical brands (DNVBs) with disruptive positioning. AIS’s ambition was to make the development of Clevernutra a strong axis of the company’s growth, and thus to surpass a niche positioning with limited volumes.
Lonsdale supported Clevernutra from the business design phase to the launch, including the creation of packagings and communication assets.
Firstly, Lonsdale developed a comprehensive market strategy for Clevernutra, covering the target audience, distribution channels, revenue model, and commercial partnerships. The agency also defined the posture of the Clevernutra and its positioning, encapsulated in its signature “Savor the Intelligence of Fruits.”
Then, the creative team brought the brand to life through its logo design, capturing the essence of the fruit and highlighting its unique sensory experience and physiological benefits. The packagings reflect product innovation and the ritual of using the dietary supplement. The logo, featuring the fruit, and colorful waves evoke the sensory experience of the formulation in the mouth. This results in packagings that exude the brand’s expertise in a reassuring and appealing manner, resonating with both pharmacists and consumers, the two target audiences.
The brand name Clevernutra reflects the brand’s positioning: “Savoring the Intelligence of Fruits”.
Clevernutra will be officially launched in pharmacies in September 2024.
CREDIT
- Agency/Creative: LONSDALE
- Article Title: Lonsdale Created Clevernutra, a New Brand of Dietary Supplements for French Company Ais Nutrition
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: France
- Agency/Creative City: Paris
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Design, Brand Identity, Branding, Illustration, Packaging Design
- Industry: Health Care
- Keywords: brand creation, branding, identity, packaging, illustration, health care, dietary supplement, wellness, nutritional products
-
Credits:
Deputy Genral Manager, Head of Consumer Branding: Sandra Joly Guicheteau
Business Director: Marina Perich
Senior Advisor: Ronan Sartre
Strategy & Innovation Director: Marc-André Allard
Innovation & Consumer Insights Consultant: Clara Aït-Kaci
Senior Strategic Planner: Anne Bouland
Senior Client Director: Marine Bourgon
Project Manager: Jeanne Adeline
Junior Project Manager: Antonin Chauvin
Creative Director: Olivier Guicheteau
Senior Art Director: Nathalie Rozier
Senior Art Director: Yang Wang
3D Illustrator: Cedric Garofalo
Graphic Designer: Maxence de Torcy
Graphic Designer: Alexandra Dague
Client: CEO AIS Nutrition, Founder Clevernutra: Steve Blanchet
Client: Sales & Marketing Director Clevernutra: Olivier Meylan
