New pizza brand in Kyrgyz Republic, Central Asia. Production of more than twenty types of classic and original pizza for every taste. Among the advantages of the brand: huge pizza sizes (half a meter in diameter for large parties), however, as well as the usual product sizes for couples and small companies. Also, when the brand is launched, it is free pizza delivery around the city. The brand is focused on a young audience, on holidays and big fun parties, but at the same time it broadcasts the classic motif of the familiar pizza.
A clear design for most audiences is the triangular shape of the logo in the form of a large slice of pizza. Calligraphic lettering was created for the brand name, which metaphorically reflects the brand’s character and style. Celebration, entertainment, big companies and different tastes – all this is reflected in the design. The broadly written letters of the name are like the bright touches of a chef who prepares his masterpiece. The art of type through the art of food preparation, yes, that is also an important metaphor. Small graphic elements inside the design – like different tasty pizza toppings, or like different entertainment on your holiday.
Some letters do not even fit into the logo frames, and this is also part of the concept. After all, some of the pieces are so big that they don’t fit on a plate. Large pizza sizes, large pieces of food, large groups of young people, big holidays and big letters that don’t fit in the logo. Delicious colors and vivid photographs, unexpectedly active blacks complemented by traditional red and yellow.
- Agency/Creative: Alexey Lysogorov
- Article Title: Logo and Packaging for New Pizza Brand by Alexey Lysogorov
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Kyrgyzstan
- Agency/Creative City: Bishkek
- Market Region: Asia
- Project Deliverables: Art Direction, Brand Identity, Food Photography, Graphic Design, Logo Design, Packaging Design
- Format: Bag, Box
- Substrate: Pulp Carton, Pulp Paper
- Industry: Food/Beverage
- Keywords: Pizza, Kyrgyzstan, Pizza Packaging, Pizza Logo, Lysogorov
Art-Director, Graphic Designer: Alexey Lysogorov