Women owned and led creative agency Little Sundays Studio worked with the Copper Pearl team to elevate the brand with a unified, ownable expression to rattle the mass baby aisle. Little Sundays Studio created a new bright and colorful brand system that gave Copper Pearl a look and feel that brings joy and delight to even the biggest retail shelves.
Little Sundays Studio tapped into Copper Pearl’s distinctive equity, the brand’s iconic origami bird, and embraced its angularity. Rooted in the folds and angles, LSS achieved a dynamic brand block at shelf while also giving Copper Pearl the flexibility to continue to grow their product offerings.
Copper Pearl is known for being adorable and buttery soft. “As Moms ourselves, we know how delicate and sensitive baby’s skin can be — gentle softness was important to us when buying products for our own kids and we knew other parents felt the same.” – Creative Director & Founder, Jacquie Parker
The new packaging structures needed to be minimal so that consumers could truly experience what Copper Pearl had to offer.
“We didn’t want to just tell people about Copper Pearl’s super soft fabric — we wanted them to be able to feel the difference for themselves at shelf.” – Creative Director & Founder, Theresa Lennahan
Little Sundays also eliminated the brands use of plastic hooks to make Copper Pearl more eco friendly. LSS hopes that sustainability upgrade makes Mother Nature a little happier too!
CREDIT
- Agency/Creative: Little Sundays Studio
- Article Title: Little Sundays Studio Reimagined Copper Pearl – A Fast Growing, Trend-Setting Baby Brand for Modern Parents
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Remote
- Market Region: Global
- Project Deliverables: Brand Design, Brand Identity, Brand Redesign, Logo Design, Packaging Design, Structural Design
- Format: Box, Tag, Wrap
- Substrate: Pulp Paper
- Industry: Fashion
- Keywords: Baby, Bright, Modern, Approachable, Packaging, Branding
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Credits:
Creative Agency: Little Sundays Studio
Hand lettering: Kercia Mueller
Structural Design: Stacy Castro
Photography: Leesa Morales
