LINEA – The Spirits Valley – Rhums J.M – ‘JOYAU MACOUBA’
“Rhum J.M, the agricultural rum brand from the north of Martinique, presents “J.M Joyau Macouba”, a limited edition with the participation of LINEA, the Design Agency from the Spirits Valley. It has been designed as a real exotic patchwork and an invitation to travel in the very heart of the unique brand environment. The decorative elements have been printed on a sleeve and take up the typical codes of this jewel: the famous view above the red roofs of the distillery, the bridge with the spring water from Mount Pelée, one of the sugar-cane cutting machine or the olfactory workshop where all the flavours of Rhum J.M. develop themselves.”
CREDIT
- Agency/Creative: LINEA - The Spirits Valley
- Article Title: Limited Edition for the Agricultural Rum Brand from Martinique, the Caribbean Island
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: France
- Market Region: Multiple Regions
- Format: Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
