Noma kefir by Lidl brings modernity to a dairy product with deep roots and a long heritage in the Mediterranean, Greek, and Eastern food cultures.
Noma (Νώμα), the Greek brand by Lidl, stands out with its unique range of hyper-local Greek and Cypriot products. With a broad portfolio of quality food and beverage products characterised by local ingredients, regional flavors, and traditional recipes. The brand’s core values are authenticity, tradition, honest locality, but also nostalgia (“νώμα” means remembrance, memory in ancient Greek).
We designed the packaging for a dairy range that includes two “kefir” SKUs and one “ariani,” all produced in Cyprus.
Researching Cyprus’ rich tradition, we found great inspiration in the handmade mosaics of Pafos and its historical monuments. We created a modern mosaic version that serves as key visuals on the product front of packaging. This way, we highlight the products’ handmade character and reflect the brand’s values like heritage, locality, tradition, craftsmanship, and quality. Aiming to connect the brand with its origins and create a deeply emotional reaction in the consumer at first glance, this eye-catching visual resembles a historical handmade piece of art that goes back to the ages. The colourful and vibrant colour palette provides a hippie touch and balances its traditional essence, turning the final product into a contemporary offer for the modern consumer.
CREDIT
- Agency/Creative: Caparo DC
- Article Title: Lidl Gives a Traditional Spin to a Classic RTD Dairy Product Introducing Noma Kefir
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Greece
- Agency/Creative City: Athens
- Market Region: Europe
- Project Deliverables: Brand Naming, Illustration, Packaging Design
- Format: Bottle, Wrap
- Industry: Food/Beverage
- Keywords: Lidl, Dairy, Kefir, Milk, FMCG pack, Caparo
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Credits:
Caparo DC: Caparo DC
Client: Lidl Hellas
Creative Direction: Kostas Kaparos
Art Direction , Design: Amvrosios Palamidis
Illustration: Stefanos Papadimos
Packaging Design: Amalia Zachou
Brand Naming: Yorgos Garefalakis / andjuliet
3d renders - post: Kleon Zissimopoulos
