Let’s Meat is an online restaurant based in UAE. The restaurant is specialising in beef dishes, sandwiches and burgers all online. The main value of the brand is getting people and friends to meet each other by the good taste of food. Food is one of the oldest reasons to gather people around so this brand focused on this point. I’ve used an illustrative yet clear style to convey the feeling of gathering and togetherness.
And with the same direction on packaging items it looks friendly and exciting which are part of the brand’s personality.
The Logomark is mainly a composition between two elements: The first one is two persons with hands on shoulder to represent the friendly and intimacy feeling which «let’s meet» phrase have and the common meat icon crafted integrative with the first element.
The typography is crafted in a free handed style with multiple curves to convey the impression of being fresh & friendly.And the connections between the letters represent «meeting» concept. So the typography can stand with or without the Logomark.
Then I started to add some changes to give it an organic, natural appearence , so It has more friendly and fresh feeling and It’s more able to represent the brand’s field of business & values.
The logo has more than two variations which will fit all the applications needed for the brand(paper boxes, paper bags, stickers, sandwich wrapping paper, uniform ,etc). The colours of the brand are chosen after the United Arab Emirates flag, as the owner wanted to give it the identity of the country.
- Agency/Creative: Ahmed Hazem
- Article Title: Let’s Meat Logo and Visual Identity Design Concept
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United Arab Emirates
- Agency/Creative City: abu dhabi
- Market Region: Middle East
- Project Deliverables: Art Direction, Brand Identity, Branding, Graphic Design, Logo Design
- Industry: Food/Beverage
- Keywords: Burger, Restaurant, Meat
Brand identity designer: Ahmed Hazem