Inspired by the natural beauty of the Côte d’Azur, Les Jardins de la Côte d’Azur has meticulously crafted a captivating series of luxury solid shampoo packaging designs. These designs aim to transport users to a tranquil garden by the seashore, where a gentle breeze carries the scent of blooming flowers, creating a sensory experience that seamlessly blends reality with fantasy.
The double-sided design, presented in separate graphics, offers two unique perspectives. This thoughtful approach allows for versatile display options, accommodating both vertical and horizontal arrangements. The intention is to provide users with a visually engaging and adaptable packaging solution that suits a variety of contexts and settings.
The printing and post-processing techniques employed in these designs elevate them to a realm of artistic sophistication. Abstract floral illustrations come to life through the mesmerizing interplay of holographic, fresnel lens, and stereo relief effects. The combination of matte and glossy finishes further enhances the tactile and visual appeal, creating a dynamic and luxurious product presentation.
Imagine a holographic representation of delicate blossoms, dancing in the light like reflections on water. The fresnel lens effect adds depth and dimension, while stereo relief brings tactile elements to the forefront, inviting users to not only see but also feel the intricate details of the floral imagery.
Whether displayed vertically or horizontally, these packaging designs serve as more than just containers; they become a canvas for an immersive journey through a fragrant garden along the azure coastline. Les Jardins de la Côte d’Azur invites users to indulge in a sensorial experience that goes beyond the realm of traditional shampoo packaging, embracing the beauty and wonder of nature in every use.
CREDIT
- Agency/Creative: K LASER Design Lab.
- Article Title: Les Jardins de la Côte d’Azur: Luxury Solid Shampoo Packaging Designs Evoking Coastal Tranquility by K LASER Design Lab.
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Taiwan
- Agency/Creative City: Hsinchu
- Market Region: Global
- Project Deliverables: Brand Creation, Graphic Design, Packaging Design
- Format: Box
- Industry: Beauty/Cosmetics
- Keywords: WBDS Creative Design Awards 2023/24
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Credits:
Designer: Sarah Tsai
Creative Director: Curtis Ju
Photographer: ZuHao Zhang