Morphy is a production company formed by professionals who love audiovisual media and are experts in immortalising and translating moments through the cameras. The young team, enthusiastic about new projects, is always willing to build inspiring stories with an authentic language that expresses emotion in each production. Founded in 2012 in Ribeirão Preto, in the interior of São Paulo, Morphy has accumulated films and audiovisual productions for companies throughout Brazil, with a focus mainly on brands and events. Morphy believes that each story deserves to be told in a unique and genuine way, adapting each production to the specific language of each platform and its style. When Morphy approached us, the challenge was to restructure the company’s pillars and beliefs, proposing a new verbal and visual identity in order to increase the brand’s perceived value in the market.

Morphy’s new visual identity is clean and striking, the focus on geometric typography with the deconstruction of the letter M brings a modern and original aspect to the logo. The carefully chosen color palette reinforces the new positioning, generating memory and reinforcing the brand’s presence much more efficiently. The predominance of proprietary supporting elements helps to compose the various pieces of the project, in addition to enhancing the graphic manifestations. Also contemplating the project, a brandbook was created that will serve as a guide to the new brand language, containing all the guidelines of Morphy’s new message to the market. Finally, the main objective of the new project was to translate the company’s new moment, building an identity that met all the criteria raised in the analysis and that reinforced the new journey of the brand’s ascension.