With the aim of creating real connections in the digital world, Gotoday’s purpose is to bring back the essence of being among friends and living memorable experiences with the support of technology. The project was born in 2023 in partnership with the Blender Digital agency where an everyday, positive and accessible visual language was created, generating a connection between the platform and the user through colors, graphics, typography and photography. Furthermore, as a protagonist in the visual expression, the symbol appears in the vast majority of pieces, bringing even more association and enriching the graphic universe.

As a challenge for this project, we thought about creating a familiar brand, which was fun and trustworthy, making the user like what they were seeing, whenever they interacted with the application interface. We designed Gotoday as a faithful friend, providing the best tips on restaurants, bars, pubs, theaters, outdoor trips, trails and events in general in your region.

We believe in design as a tool for solving everyday challenges, in the months of work and dedication during the design of the project, we think about absolutely everything, in all points of contact with our clients, the way in which the project would be perceived and absorbed and the visual and verbal language of advertising pieces generating even more awareness throughout the brand’s ecosystem and its applicability.

Gotoday was a success, we were very happy with the public’s acceptance of the platform and the certainty that once again the design added and generated value for people’s lives. This time, not only digitally, but encouraging them to take advantage of the real world, creating valuable connections with the people around them.