In the heart of Sicily, Salaparuta is a land of deep winemaking heritage, where tradition, history, and terroir intertwine to create wines of remarkable character. “Salitano” means “one who comes from Salaparuta,” reinforcing the strong bond between the wine and its origins. This name embodies a deep sense of belonging, honoring a place where generations have cultivated the land with passion, respect, and an unwavering commitment to excellence. Salitano is a white wine made from the Catarratto grape, a variety that reflects the region’s unique climate and mineral-rich soil, resulting in a wine that is fresh, vibrant, and full of character.
Leonarda Tardi, the winery behind Salitano, carries forward this legacy by crafting wines that express the essence of Salaparuta. The label design visually translates this connection through a sophisticated aerial representation of the winery’s lands, offering a unique perspective of the vineyards. The composition reflects the undulating terrain, the mineral-rich soil, and the warm hues of the Sicilian landscape, elements that define both the wine and its origin.
Crafted with bronze silk-screen printing and delicate micro-reliefs, the label merges tradition with modern refinement. The interplay of textures and metallic accents brings depth and dimension, enhancing the tactile experience and reinforcing the authenticity of the brand. This meticulous attention to detail ensures that the bottle itself becomes an extension of the wine’s story—one of heritage, craftsmanship, and timeless elegance. Salitano is more than just a wine; it is a tribute to its land, its history, and the people who continue to shape its legacy.






CREDIT
- Agency/Creative: Holy Design Studio
- Article Title: Leonarda Tardi Salitano: A Sophisticated Tribute to the Land of Salaparuta by Holy Design Studio
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Porto Alegre, Rio Grande do Sul
- Market Region: Europe
- Project Deliverables: Brand Identity, Graphic Design, Label Design, Logo Design, Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: wine label; packaging; label design; label; wine; graphic design; logo design; packaging design
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Credits:
Creative Direction & Design: Erik Marchetti
Creative Direction & design: Luís Felippe Cavalcanti
Creative Direction & design: José Luiz De Lazzari
Printing Production: Grafiche Quartana s.r.l.
Photography: Lucas Cavalheiro
Photography Retouch: Patricia Thiesen