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Leo Dang Creates TNG Audio Brand Identity

Leo Dang Creates TNG Audio Brand Identity

TNG Audio is proud to be the official distributor in Vietnam for world-leading audio brands such as Shure (microphones and headphones), Ant, dB Technologies (speakers), Onkyo (audio and video equipment), and Mission (speakers),… With over 10 years of experience, TNG Audio has established itself in the market, specializing in providing high-quality imported audio equipment to meet all needs from home entertainment to professional systems.

Problem – TNG Audio Logo
The founder of TNG Audio has observed that the current logo, with two isosceles triangles pointing towards each other, creates a sense of opposition, diminishing its friendly appeal. The yellow color of the logo is also not sufficiently prominent against a white background, making it difficult to recognize.

Additionally, the TNG Audio logo lacks consistency, sometimes being presented as “Tiếng Ngọc Audio” and other times as “TNG Audio.” This leads to a lack of synchronization in the brand identity system.

A cohesive brand identity, encompassing logo, name, colors, and typography, is crucial for a brand’s enduring success. We propose elevating the TNG Audio brand identity through a logo redesign that leverages existing elements, along with a standardized color palette and typography. This will ensure a clear and consistent visual language across all applications.

Idea – Logo Design
Inspired by the old symbol’s structure, the new design is shaped by sound waves, emphasizing audio and showcasing a powerful connection.

CREDIT

  • Agency/Creative: Leo Dang
  • Article Title: Leo Dang Creates TNG Audio Brand Identity
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Vietnam
  • Agency/Creative City: Leo Dang
  • Market Region: Asia
  • Project Deliverables: Brand Identity
  • Industry: Entertainment
  • Keywords: Audio, sound, brand identity, brand guidelines, brand design, logo design

  • Credits:
    Brand Designer: Leo Dang

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