The brand “Naturalis” well known for its juices and nectars launches the “BOOM”- juice-containing lemonades. At Lemongrape, we have developed a product design concept that includes logo design and packaging design. The elaborated packaging concept gives the main idea of the drink – “a cooling fruit explosion for the young and active” and is easily placed in one line on the shelf. The line includes 6 SKU completed in fresh, bright juicy colours among which 4 are fruit flavours and 2 colas: classic taste and zero.
CREDIT
- Agency/Creative: Lemongrape
- Article Title: Lemongrape Agency Creates Brand and Packaging Design for BOOM! Beverages
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Moldova
- Market Region: Global
- Project Deliverables: Brand Strategy, Branding, Graphic Design, Packaging Design, Tone of Voice
- Format: Jar
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
