Naming, logo, brand identity and graphic material for Lemme, one of the most distinctive and high-standard residential buildings in the city of Curitiba, Brazil.
Sophisticated, elegant, unique. Lemme was born from movement and sailing, from waves and sea, from dunes, from the inspiration of loose strokes of free drawings. Contemporary, timeless, cozy. Both the name and the design.
And you feel every detail of this inspiration when you look at Lemme. The striking curves, the subtlety of the movements, everything here was planned for you to live your life intensely.
Lemme’s defining feature is its wave-inspired building facade. Our client wanted this to be the centerpiece of their branding strategy, as a tribute to architecture, so we designed a logo based on the building’s shape and incorporated oceanic themes, such as deep blue color and coastline marks, throughout the identity project. The result is a sophisticated and artistic project.
Inspired by the movement of ocean waves and has a facade with striking curves that integrates form, volume, and natural textures. The lushness of the building is shown by native trees and flowers, and the gardens were conceived as art, as a place of deceleration. “The focus is to bring well-being and contact with nature.” – says one of the landscape designers, Júlio Ono.
Lemme is planned by a team of highly regarded Brazilian architects, project designers, landscape designers, and furniture designers, who have achieved international recognition in their respective fields. Every detail, material, cladding, piece of furniture, plants, rooms, everything was meticulously chosen to value Brazilian architecture and design.
CREDIT
- Agency/Creative: Estúdio Capim
- Article Title: Lemme Brand Identity and Editorial Design by Estúdio Capim
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: São Paulo
- Market Region: South America
- Project Deliverables: Architecture Visualisation, Brand Identity, Brand Naming, Branding, Editorial Design, Graphic Design, Logo Design, Web Design
- Industry: Real Estate
- Keywords: brand design, art direction, editorial design, brand identity, branding, graphic design, logo design, architecture
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Credits:
Architectural project: Ema Arquitetura
Interior design: Boscardin
Landscaping: Estu00fadio Burle Marx
Book Pictures: Meio Estreito