Background
“Medea Miracle Medicine” is a rapidly growing pharmaceutical company specializing in innovative healthcare solutions. They approached Minim Design to create engaging and informative packaging for their children’s dietary supplement “Lecithin Kids,” designed to enhance memory, attention, intellectual development, and liver function.

Creative Solution
Recognizing the need to attract young users and their parents alike, Minim Design developed a vibrant packaging identity featuring a friendly and approachable dragon mascot. The choice of a dragon was intentional—symbolizing friendliness, strength, and positive energy, making the product instantly appealing to children.

The design incorporates bright and cheerful shades of yellow and green, strategically selected to differentiate Lecithin Kids on pharmacy shelves from competitors. Clear pictograms and intuitive visual language were thoughtfully integrated into the packaging to communicate the supplement’s health benefits and usage clearly and effectively.

Results
The packaging design underwent rigorous validation by two key focus groups: first by mothers, then by the children themselves. Receiving enthusiastic approval from both groups, the design successfully resonated with its target demographic, clearly conveying product benefits and building immediate emotional engagement.

With its bright colors, charming mascot, and informative graphics, the Lecithin Kids packaging has significantly boosted brand recognition, helping Medea Miracle Medicine strengthen its presence in the pediatric supplement market.