A super simplistic design for vegan ice cream with a striking colour palette. Yummy flavours like ‘blueberry cheesecake’, ‘very berry’, and ‘mint choc chip’ are part of the branding line up, along with rad posters, a branded logo, and tub designs. The illustrations are hand-drawn to represent the amazing ice cream flavours.

The key to this design is the hand-drawn illustrations that skilfully represent the amazing ice cream flavours. Each stroke captures the essence of the tasty treats, adding a touch of fun and charm to the overall look. The colour palette itself will be carefully chosen to give off a playful and vibrant vibe, grabbing the attention of anyone who sees it. With this all-around approach to design, the vegan ice cream brand will not only look visually striking, but also convey the feeling of delicious indulgence and artistic flair.

This marriage of captivating aesthetics and evocative branding will undoubtedly create a lasting impression on consumers, setting the brand apart in the competitive market of frozen treats.

The design really shines a spotlight on my favourite part of design, which is illustration. If I were to do the branding again, I’d definitely throw in some cool typographical elements too. This was such a fun and laid-back project I worked on during the summer of 2022, and I put a lot of effort into making it a standout piece in my portfolio. The process of creating this design was both exciting and fulfilling, as I had the opportunity to explore my passion for illustration while also honing my skills in branding and visual communication. Every element and detail in the design was carefully considered and crafted, ensuring that it not only reflects my style and creativity but also effectively communicates the intended message. In the future, I am eager to embark on similar projects that allow me to fully express my creative vision and push the boundaries of design further.