About Brand | Vision | Target Clients: Leafbox was founded in 2020 by Tea Sommelier brothers to source teas direct from farmers and craft them into unique blends. Leafbox curates the finest teas of India and crafts them into unique blends with all-natural ingredients. All teas are whole leaf, flavorful and healthy.

Leafbox unites the richest flavors of the finest teas with the curious, the cultivated, and the adventurous, all over the world. India produces some of the finest teas in the world but there isn’t a single global tea brand from India. We aspire to become the tea brand of choice in India and take our tea brand worldwide.

Tasks: Starting from market research of the existing brands to designing the logo to creating a brand. Branding guidelines, fonts, icons, stationery, marketing collateral, iconography, secondary & tertiary identity, packaging design, supervising design flow across social media & other online platform such as website & B2B platforms.

Brand Deliverables: Logo design, brand profile, stationery, brand book, product catalogue, stationery design. Packaging Design Deliverables: Tea sachet (The small tea bag sachets are simple monochrome, highlighted with individual stickers for every product on the top to differentiate. The backside of the stickers has icons and info about steeping notes for each tea)

Packaging Substrates: Tea sample pouches (front & back label derived from master packaging boxes – 10g sample sachet not to be sold but to be sent B2B or B2C marketing). Tin boxes (Loose tea leaves & ingredients were vacuum packed in plain pouches and stored in branded tin jars with gold leaf highlights). Paper boxes (Printed in premium paper for quality & sturdiness. Single design with different color pallet theme and iconography for ingredients.)

Result: Each tea and its flavourful ingredient were highlighted through a specific color pallet unique to the variety. The ingredients were showcased using icons to make the design look more minimalist yet informative. The logo is a simple two-color design with geometric lines forming a leaf while the rest of the packaging if full of energetic color schemes followed across all forms of packaging.