Tea is an aromatic beverage commonly prepared by pouring hot or boiling water over cured or fresh leaves. We decided to give them the leading role they deserve.
A refreshing drink with a touch of organic tea with natural ingredients. The game between positive and negative, keeps us clear what flavor they are. Details in gold, make it clear that it is a luxury and high quality product. The color palette talks about the flavor of each variant and they are in the same tonal value as the main label paper. The typographic arrangement is unexpected but at the same time discree. Various fonts are used in the lightest weight and the logo is designed with a custom font. In the logo we also find an interesting detail: playing with the space between the letters, we can refer to that it is being whispered.
We have to stand out among so many packagings and this is achieved thanks to the leaves shape. Many packaging focus on the fruit but not the whole plant and tea is traditionally made from the leaves. We gave them the prominence they deserve.
It is a conceptual project but designed for a consumer who knows the public consequences of his/her private consumption or who attempts to use his/her purchasing power to bring about social change.
CREDIT
- Agency/Creative: Mamba Studio
- Article Title: Leaf Whisper, Refreshing Organic Tea Concept Design by Mamba Studio
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: France
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Branding, Graphic Design, Packaging Design, Product Naming, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle
- Keywords: WBDS Agency Design Awards 2020/21
