The Wilkes Partnership has launched its dynamic new brand identity, visual language, and messaging, created in partnership with Lancashire-based design agency, SUN.

This transformation marks a significant milestone for the firm as it aims to reinforce its position as an innovative, client-centric legal powerhouse regionally, nationally, and internationally.

The new brand identity embodies The Wilkes Partnership’s commitment to excellence, innovation, and adaptability. It reflects the firm’s deep-rooted values and its vision for the future. The refined logo, a fusion of modernity and tradition, captures the essence of trust and forward-thinking, not least by stripping back the firm’s name to the more dynamic and approachable, Wilkes.

SUN’s expertise in crafting identities linked to a strategic vision is evident in the brand’s dynamic visual language. The refreshed colour palette and typography infuse energy into the brand, whilst maintaining the gravitas and reliability that Wilkes is renowned for. The comprehensive redesign extends across the firm’s digital, print and signage materials, ensuring a seamless experience for clients and partners.

Central to the rebrand is a reworking of the firm’s messaging. The Wilkes’ new messaging strategy is succinct, clear, and client centric. It underscores the firm’s unwavering commitment to its business and private individual clients, articulating its role as a strategic partner in navigating the complex legal landscape.

Wilkes Marketing Director, Maria Heckel commented, “The collaboration with Studio Up North is a great example of what can be achieved when you truly listen and collaborate. SUN has understood what makes our firm unique and special, creating a brand positioning and identity that makes our complex offering simpler to communicate and reflects the lasting relationships that we build with our clients.

We are excited to unveil this fresh identity that reflects Wilkes’ values, strengths, and aspirations.”

The Wilkes rebrand showcases the firm’s forward-thinking approach and dedication to growth and innovation whilst staying true to its rich history. The launch signals a new era of success and client-focused service.