Gudrun Happich – a name that is at home in the top league of coaches in Germany! As the author of several bestsellers and with an exclusive clientele made up of leaders from the most renowned Top 100 German corporations, Gudrun Happich has earned her place among the best of the best. As part of relaunching her personal brand, it was time to give her the spotlight she deserves. After all, when it comes to positioning people who are in the public eye, careful fine-tuning and strategic analysis behind the scenes is crucial.

That’s where we came in to meet Gudrun’s needs. In the world of personal brands, professionalism is paramount – especially in the 1st league – because any top performer that doesn’t look the part doesn’t stand a chance. Gudrun Happich understands this all too well and thus applies the same high standards to her own branding as she does to her work coaching the largest corporations’ top executives.

At the center of Gudrun’s special bioSystemic approach lies nature. Her profound expertise enables her to transfer many of nature’s principles to the everyday life of leadership, achieving outstanding results. Therefore, the finesse with which Gudrun combines her expert coaching skills with nature’s innate wisdom is also reflected in her new corporate design.
Instead of relying on superficial flowers and butterflies, we crafted a look that meaningfully visualizes her bioSystemic approach through elements of nature. The resulting design is a portrayal of her brand that emphasizes Gudrun Happich’s uniqueness and expertise.