Launching new product in the market

Launching new product in the market

Launching a new product in the market is very challenging. We were honored to be trusted by the newest paint factory in the region to deliver the Branding and Packaging Design. We named it “Regina” know as the queen in latin. Our idea is to start with a strong and iconic logo. Where we used paint brush in a shape of a crown. For the packaging design we chose the castle illustration as a detail.

CREDIT

  • Design Agency: Honedon
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Launching new product in the market
  • Brand / Project Name: Regina Colori
  • Strategic Deliverables: Research / Insight, Brand Naming, Product Naming
  • Design Deliverables: Packaging Design, Illustration, Brand Identity, Branding, Graphic Design
  • Location: Albania
  • Market Country: Italy
  • Market Region: Europe
  • Product Category: Household
  • Consumer Packaging Format: Bucket, Can
  • Consumer Substrate / Material: Metal, Plastic

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