The project presents packaging for “northern sun” colored light bulbs of its own production. The design concept is based on the visual culture of the Northern peoples. The box is made up of large northern ornaments folded together, and a colored lamp looks through between them, depicting the sun. The colors of the lamps are also different and selected from possible real natural shades. In presenting, we periodically put light bulbs in the snow to create a greater connection between the concept and visualization.
Due to the high level of the brand in its field, it allows itself denser cardboard materials in production in order to avoid accidents, so we see very bulky packaging.
The typography is made in the Swiss style, so as not to distract attention from the emphasis on color and shape. The text informs the necessary and does not interfere with the perception of beauty.
The goal of the brand is to have ethnic things in your home, but it is important that they fit seamlessly into a modern interior. Thus, the design path of simplification and modularity was chosen in order not to create unnecessary noise in the form of color: we hint at culture, and not “shout” about it. In addition, light bulbs and packaging for them are consumable, this is also the reason for simplifying the design in terms of color, it is cost-effective. By saving on printing, we win in the density of the material, and therefore in the safety of the goods.
In addition to light bulbs, the brand, due to its peculiarity from others, has its own shelving in the store, and also produces its own lamps corresponding to the atmosphere.
Light bulbs are replaceable material, so the packaging for them is created more calm, but when they stand together, they make an incredible impression.