Although inspired by tradition, local folklore and old stories, we tried to revive the packaging of these products with a slightly more modern, urban style, more attractive to a younger group of consumers who are searching for alternative way of expression. Minimal and very clean approach to design, combination of rustic natural paper and hot stamping foil, illustrations and grunge fonts, are the elements which are reflecting the craftsmanship of the product itself. We dedicated half of the illustration covered with gold foil to the Sun, as the most important factor in growing vines, the Sun that means life for the vine but also for man himself, the Sun we celebrate.
The second part of the illustration is dedicated to the autochthonous grape variety (škrlet) called “yellow ram” and to the famous historical figure countess sidonija erdody.
We have deliberately used yellow color which is synonymous for yellow ram and thus for the whole region. This product, unlike classic sparkling wine, can be consumed almost immediately after bottling and completing its first fermentation, without any additives and filtering. With its daring taste it calls for rebellion, to do something different, to make a different choice…
With a green color that attracts and provokes, and then seduces with a light and gentle pink, sidone defies its contrasts and invites spring to return.
These products are completely natural and have been produced in very small quantities in a traditional way. Back label has been filled with various data such as production methods, grape variety used, geographical region, year of harvest and the signature of the winemaker himself who created these products from start to finish, taking care of the vineyard throughout the year until the time of grape harvest and managing the final processes to make the products ready for the market.
Yellow ram / ovnek žuti is an old local name for an autochthonous grape variety škrlet that is represented only in the moslavina region and is a great pride of local winemakers.
Countess sidonija / sidone is a well-known historical figure of the 19th century. Hailing from one of the oldest noble families in the moslavina area, the erdody family, this opera singer and prima donna was synonymous for beauty and daring.
- Agency/Creative: CAT 01
- Article Title: Lagena Pet Nat Packaging Design by CAT 01
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Croatia
- Agency/Creative City: Zagreb
- Market Region: Global
- Project Deliverables: Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: WBDS Awards, Agency
Design and Photography: Marin Šubašić