Lag Entreprenør – Reconstructing a national contractor

Lag Entreprenør, formerly Byggmesteran, was a regional contractor, now expanded to be a national player. “Lag” has several meanings, primarily it means “Layers” and “Team”. Layers of construction, teamwork and being a team player are all imperative factors of the success, rapid growth and a reputation as a responsible, sustainable and trustworthy company. The company needed a new name, communication strategy and branding to meet the new life and demands dealing with both public and private clients. Kind has been responsible for this process and have now launched the company´s website.

With the slogan “Quality in all layers (Lag)” and a focus around the team (also Lag) Kind has created a website
in layers, focusing on the team players that has taken the company to where it is today.

Communication is based around the team players that make up the company, both textual and image wise. While navigation, animation and transitions are based on the layers of construction. At the same time keeping in mind that even though Lag now takes on big national challenges such as building schools, museums, and fire stations, we also take pride in building a garage or changing windows in our local community. When we pull together as a team, no project is too big, or too small.

The site therefore has a divided target audience. The public marked wants to work with people they now, or who have a good reputation. Their focus is on the people, while the public and governmental clients want to work with a well-structured, professional, and stable company.

We wanted Lag´s website to take care of both, and at the same time stay true to the course that brought us there; a loyal and highly skilled pool of team workers, and a pride to be part of putting a sustainable and lasting mark on our community.

Therefore, the website works as a showroom, handling both big national clients as well as the local community. Building trust that no project is too big, or too small.

Lag website is built to give equal presence to both the team workers and the reference projects so that it in the best way serves both audiences. While tied together with the layer concept. The site has a bright look and clear personality, showcasing a company you can trust to deliver.