It all began in 2019 with a script designed to automate LinkedIn prospecting for a client at the first French Growth agency, deux.io. Impressed by the outcomes of their creation, the partners decided to elevate it to a larger scale and bring this highly promising digital product to the market. This marked the birth of La Growth Machine, a French-developed SaaS tool that has now become indispensable in the realm of Growth hacking.
However, there’s a significant transformation from the initial tool, which was somewhat technical and aimed at geeks and seasoned prospectors, to what LGM has evolved into today…
In 2023, Studio Treize grammes has meticulously crafted a comprehensive design system based on this identity, offering flexibility and modularity, while incorporating the mechanics of multichannel automated prospecting provided by their SaaS. At the heart of it all is human interaction and connection. Because even though it’s automated, LGM’s promise is straightforward: to deliver more leads ready for meaningful conversations and to generate qualified professional opportunities.
The entire branding revolves around this brand signature: ‘Let it do your best.’ The Machine communicates in a way that resonates with its users, employing the most advanced Growth techniques, all without requiring any specific skills. This rebranding endeavor has enabled LGM to expand beyond the European market and venture into the international arena.
In the fiercely competitive landscape of startups, standing out is paramount. La Growth Machine, in partnership with Treize Grammes, has harnessed the latest brand design trends to craft a unique identity. Our mission: to help you shine brightly amidst the startup galaxy.
- Agency/Creative: 13g.
- Article Title: La Growth Machine Brand Design
- Organisation/Entity: Agency
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: France
- Agency/Creative City: Marseille
- Market Region: Europe
- Project Deliverables: Brand Design
- Industry: Technology
- Keywords: saas, product, innovation, growth, marketing
Brand designer: Benjamin