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Kuo Yuan Ye X L’affection – 2025 Year of the Snake Limited Edition “Le Duet” Gift Box

Kuo Yuan Ye X L’affection – 2025 Year of the Snake Limited Edition “Le Duet” Gift Box

Kuo Yuan Ye, a famous century-old Taiwanese pastry brand, has once again partnered with L’affection to launch their 2025 Year of the Snake Limited Edition “Le Duet” gift box. This gift box contains the bestselling items from both brands, aiming to spread the heartfelt warmth of “pairing like a duet” through gifting in the new year!

In the design of the 2025 Year of the Snake Limited Edition “Le Duet” gift box visual concept, K LASER Design Lab. integrates the imagery of the “Auspicious Snake” into the logos of both brands. The snake’s sinuous body intertwines with the signature lines of the brands, creating elliptical and plum blossom-shaped snake rings, to incorporate the concept of “interwoven,” where the two elements connect seamlessly, symbolizing the inseparable partnership between Kuo Yuan Ye and L’affection in the gift box’s composition, while also carrying the beautiful meaning of “double blessings.”

The color orange, which shows a strong sense of affinity is the primary hue for the gift box. It is a color that not only suits the festive atmosphere of the Lunar New Year but also stimulates the appetite. Pink, on the other hand, echoes the plum blossom tones in Kuo Yuan Ye’s logo, while the yellow-green color extends the green hues of L’affection’s logo, showcasing each brand’s distinct identity.

With K LASER’s exclusive customized holographic technology, the snake rings are brought to life with a vivid 3D effect on the packaging surface. The use of special materials aligns with the rarity of this limited-edition gift box, enhancing the visual and sensory experience. Finally, the display paired with the repeating patterns on the sleeve, creates a continuous visual rhythm, conveying the profound message of “eternal companionship” between the two brands!

CREDIT

  • Agency/Creative: K Laser Design Lab.
  • Article Title: Kuo Yuan Ye X L’affection – 2025 Year of the Snake Limited Edition “Le Duet” Gift Box
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Taiwan
  • Agency/Creative City: Hsinchu
  • Market Region: Asia
  • Project Deliverables: Branding, Design, Graphic Design, Logo Design, Packaging Design, Typography
  • Format: Box, Sleeve
  • Industry: Food/Beverage
  • Keywords: Kuo Yuan Ye, L’affection, Year of the Snake, Le Duet, Gift Box Design

  • Credits:
    Creative Director: Curtis Ju
    Designer: ZuHao Zhang
    Photographer: ZuHao Zhang

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