The name of this Chinese Baijiu originated from the famous dance artist “Peacock Dance” of a famous dance artist, so we launched the design work around the peacock.The bottle body of the wine bottle is rich and irregular texture, on the one hand represents the elegant skirt in the dance process, on the other hand, it is also an interpretation of the Baijiu rich liquor body. The use of dark blue as the main color also makes the product emit a mysterious smell from the inside to the outside. In the shape of the bottle cap, you can also clearly see the dancing posture of the dancer composed of peacock feathers. On the outside of the packing box, the combination of peacock and Camellia (Yunnan flower) is adopted to make this product more unique.
CREDIT
- Agency/Creative: ShenZhen Lingyun creative packaging design Co.,Ltd.
- Article Title: KongQueLing Baijiu Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: China
- Agency/Creative City: ShenZhen
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2022/23
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Credits:
Creative Director: Xiongbo Deng
Designer : JiaLiang Chen
Designer: HaiTao Wei
