Kokos is new hip place in downtown Belgrade, offering raw cakes, fresh juice & smoothies. The idea behind brand identity was to create high-end / playful system to reflect and support brands values and customer experience. Project includes brand strategy, positioning, identity, packaging, promotional materials and website.
CREDIT
- Agency/Creative: IMVD
- Article Title: Kokos Juice Bar Brand Identity Design by IMVD
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Serbia
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Experience, Brand Identity, Branding, Graphic Design, Packaging Design, Research
- Industry: Food/Beverage
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
