In our relentless pursuit of excellence, we have paid homage to India’s rich heritage by naming this premium rum after the legendary Kohinoor diamond. The Kohinoor Reserve Indian Dark Rum is not just a beverage; it is an embodiment of luxury, history, and unparalleled craftsmanship.
Design and Concept
Inspired by the brilliance and timeless appeal of the Kohinoor diamond, the bottle itself is a work of art. Its shape, reminiscent of a cut diamond, exudes an aura of sophistication and grandeur. Each facet of the bottle has been meticulously designed to reflect light, creating a stunning visual appeal that commands attention.
The branding of the Kohinoor Reserve whispers exclusivity. The gold-embossed label and the intricate details on the cap emphasize a sense of luxury and refinement. Every element, from the sleek contours of the glass to the elegant typography, has been carefully chosen to create a cohesive and prestigious image.
Craftsmanship and Quality
The unique character of the Kohinoor Reserve Indian Dark Rum is a result of triple aging in American bourbon, Cognac XO, and Vermouth casks. This meticulous aging process imparts a rich, layered complexity to the rum, akin to the collaborative creative process that brought this masterpiece to life.
Collaborative Excellence
This achievement is the fruit of collective creativity, unyielding commitment, and shared enthusiasm for excellence. It stands as a testament to the power of teamwork, where great ideas are turned into extraordinary realities. The Kohinoor Reserve Indian Dark Rum is a celebration of collaborative brilliance, a product born from the synergy of diverse talents and visions.
As we present the Kohinoor Reserve to the world, we raise a toast to the spirit of collaboration and the pursuit of excellence. This product is not just a rum; it is a symbol of luxury, heritage, and the collective brilliance of minds coming together. Here’s to the Kohinoor Reserve, a masterpiece that will be cherished by connoisseurs of fine spirits around the globe.
CREDIT
- Agency/Creative: Firstbase
- Article Title: Kohinoor Indian Dark Rum: A Tribute to Indian Heritage by Firstbase
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: India
- Agency/Creative City: New Delhi
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Design, Brand Identity, Brand Naming, Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Indian Rum, Dark Rum
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Credits:
Business Development: Priya Singhvi